Video-Interview: Guy Kawasaki on the state of social media

Last week, Guy Kawasaki visited Vienna to give a keynote lecture about innovation and the art of the start. I was the lucky blogger who got the chance to interview Guy – and I enjoyed the interview a lot. Guy has always been a major influence for me, his ideas have inspired me for years. We talked about his impressive biography, his Twitter strategy (Guy has more than 160k Followers) and his current project Alltop.com. The complete interview is 33 minutes long – I split it into five topical parts for your viewing pleasure. I also edited a full version, so if you prefer to watch one clip, navigate to the end of this posting.

Part 1: Guy Kawasaki's Bio and his e-mail inbox

His succesful career at Apple where he worked as a tech evangelist made Guy Kawasaki very famous. Few know though that he started his career in the jewelry business. In the first part of the interview, Guy talks about his biography and he explains how a web celebrity like him deals with tons of e-mails every day. Hint: purge everything that's older than 3 weeks!

[vimeo]http://vimeo.com/6538754[/vimeo]

Part 2: Guy's Twitter strategy

On Twitter, Guy has more than 160.000 followers. In the second part of the interview he explains his micro-blogging strategy in-depth. For Guy, Twitter is one of the best marketing channels, and he is putting a lot effort into offering lots of content to create a vivid environment for his marketing messages.

[vimeo]http://vimeo.com/6540038[/vimeo]

Part 3: Guy Kawasaki about Facebook, Social Traffic and Online Reputation Management

Guy told me that he honestly doesn't understand Facebook – in his opinion, it's a place to “pull” people as opposed to Twitter which acts as a “Push” media. In this part we talk about the benefits of social traffic and the two-sided coin called online reputation management: Don't be afraid, use Facebook to create the image that helps your career!

[vimeo]http://vimeo.com/6540300[/vimeo]

Part 4: Guy Kawasaki about Alltop

Alltop.com currently is Guy's main project: the RSS site aggregates the most popular feeds on nearly 2000 topics. The site is not meant to serve geeks, but appeals to the mainstream user – Guy explains the concept and also has got a few tricks to offer for power-users.

[vimeo]http://vimeo.com/6544551[/vimeo]

Part 5: Guy Kawasaki about blogging and entrepreneurship

In the last part of our talk Guy explains his thoughts about blogging and tells the true story of how he left apple and became an entrepreneur.

[vimeo]http://vimeo.com/6544974[/vimeo]

Full interview: Guy Kawasaki on the state of social media

This is the full cut – same content, but edited into one video. If you prefer to watch our whole talk in one video, just go with this clip:

[vimeo]http://vimeo.com/6545325[/vimeo]

What do you think?

Do you agree with Guy? What is your opinion about the future of Facebook and Twitter? Have you tried Alltop? I'm curious about your comments!

Guy Kawasaki: Interview Teaser

As you already know I interviewed Guy Kawasaki last week while he was in Vienna to give a keynote about the Art of Innovation. Those who know me well were able to predict my excitement! To make a long story short: Since I started blogging a couple of years ago, three web experts (and celebs :mrgreen:) constantly turned up on my radar, and I learned a lot from them. Let me explain my excitement in detail: Trust, every web 2.0 evangelist knows that, does not evolve as the result of a single action. Trust is an emotional state which is developed and fostered over time. And when you're a blogger, you're used to scanning gazillions of RSS feeds – it takes a while to figure out the truly important ones. There are three blogs (or RSS) feeds that I don't just scan, but study carefully, because they gave me so much inspiration and so many ideas again and again: Seth Godin, Jeremy Shoemaker and – yes, you guessed it right – Guy Kawasaki.

So I was extremely happy when I got the chance (thx to Zmary from BusinessKitchen and Gerhard Laga from WKO) to sit down with Guy at Vienna's famous coffee shop Caf Sperl and ask him a couple of questions about his career and his thoughts on the current state of social media. I've edited the interview this weekend and will publish it on Tuesday (2009-09-15) – here's a teaser – keep coming back on Tuesday for the full package (including some brilliant Twitter strategy thoughts!):

[vimeo]http://vimeo.com/6550367[/vimeo] Read more

New Twitter Terms-of-Service, open door for advertising

Today, Twitter founder Biz stone sent out an official newsletter informing all tweepers about the new ToS (Terms of Service). In his e-mail, Biz outlines that shaping the foundations of Twitter is an ongoing project:

As Twitter has evolved, we've gained a better understanding of how folks use the service.

Read more

Guy Kawasaki says: Follow datadirt :-)

Today I met Guy Kawaskai who is currently in Vienna to give a keynote at Schloss Schnbrunn tomorrow. Thanks to Guy and Zmari – doing the interview was great! Guy is not only smart, but a very nice person as well. I'll edit the video next week and upload our complete talk by the end of the week.

[vimeo]http://www.vimeo.com/6504946[/vimeo] Read more

Weekly Blogistan Round-Up no. 26/2009

“Welcome to the world of tomorrow!” No, that's not right. Let me try again: “Welcome to the world of the last seven days!” That sounds better! There's a lot to show-and-tell, so without any further ado, let's jump straight into last week's social media news.

The Future of Facebook

There's been a lot of talk about Facebook's future last week. Regular Geek views the new multiQuery API plus the profile search as two important steps in opening the walled garden:

There is a very strong feeling from developers that a closed system like Facebook cannot succeed. While I tend to agree that a completely closed system will have difficulties, Facebook has slowly opened up little by little to a decently open system. They still have some work to do before they become as open as Twitter, but the foundation has been started.

And Copyblogger, even goes a step further in explaining “How Facebook kills SEO”:

But the rise of Facebook creates a growing segment of the web thats completely invisible to search engines – most of which, Facebook blocks – and can be seen only by logged-in Facebook users. So as Facebook becomes ever larger, and keeps more users inside its walled garden, your web site will need to appear in Facebooks feeds and searches or you will miss out on an important source of web traffic.

ReadWriteWeb looks even further into the future. My guess is that scenario 4, “distributed social networking”, has a huge potential, and Google wave might give this a huge boost:

The next step after Facebook may be no social network in particular at all – it may be social networking as a protocol. A set of standards that let you message, share with and travel to any social network you choose. Suddenly all the social networks have to improve because they are competing on quality of service, over customers that have free will and are able to leave at any time.

From blogging to lifestreaming?

Blogging is dead – that's what they've been saying for a couple of years now. But is lifestreaming here to stay? Of course a social media feed is a welcome guest on many sidebars, and the time budgets are indeed shifting:

It seems as if blogging is becoming old hat, or at least evolving into something smaller, faster, and more portable. Im with Louis Gray, Im not going to give up my blog, instead, I think of it as the hub of content, and the rest of the information I aggregate (notice the Twitter bar up top and the Friendfeed integration below). To me, joining the conversation is certainly important, but it doesnt mean the hub (or corporate website) goes away.

19 Twitter apps compared

Mashable compares 19 twitter clients, from pro-dream-machine to keep-it-simple:

Now that Twitter is older than a toddler, you have a variety to choose from. From apps for groups, Mac and PC specific clients, and apps that let you do a whole lot more than tweet, you can use this guide to help you find the desktop client thats right for you.

And just in case you don't know what to do with these clients, take a look at his Mashable posting on twitter strategy..

The matrix tie-knot

I found Henry's video on Lifehacker – this one should make many Matrix fans quite happy:

If you're a very sharp-eyed fan of Matrix movie trilogy, you'll recognize the knot captured below as a rare specimen sported by “The Merovingian.” The knot itself didn't originate with the movie, and isn't rightfully named “The Merovingian Knot,” but the Ediety Knot. Still, it's nearly impossible to find any reference to it independent of the movie, so let's just keep the Wachowski-an etymology for now.

[youtube]http://www.youtube.com/watch?v=YA-n2xkYX6s[/youtube]

It took me a couple of tries and my knot is still not perfectly symmetric – but I must say: great video-tutorial!

The cost, the pay-off, the quickie

The Cost (and Payoff) of Investing in Social Media sure is an impressive title. So there's no need for actual arguments, especially when the introduction acts as a series of climaxes:

But is social media right for your business? Could it be a free substitute for a traditional (read: expensive) advertising plan? How much time should be spent in the care and feeding of all those profiles? The answers may surprise you.

It sure did not surprise me – actually, I'd have guessed that the answer would be “maybe”. But one thing I do know for sure: SM strategy (read: social media. don't read: Sado-Maso) is not a series of quickies and requires careful analysis and planning. So this is probably one of the dumbest quotes I've read in a while:

Time is money, but Weathers says it's all about how you manage it. “Previously wasted down time like sitting in taxis for 20 minutes or standing in a bank line for 10 minutes is now spent on my mobile phone, bouncing between Twitter and Facebook. It's getting easier and easier, and for branding an entrepreneur, I think it's golden.”

While writing the occasional tweet on your way to the airport or answering Facebook messages via Smartphone-client is a great time-killer for geeks, this is not what social media marketing is about.

btw: bad, bad entrepreneur.com! Using a javascript that dangles with the contents of the clipboard when copy-pasting is just… not a good thing.

Most WordPress Themes suck!

And it's Blair Williams who claims that – author of the mighty and highly acclaimed Pretty Links for WordPress. Now we all know that good looks are sometimes sufficient for a night of fun, but if you're thinking about a long-term relationship, there are plenty not-so-visible factor to be considered: in the case of a WordPress template comment formatting, landing pages and many more are among these. In his post, Blair outlines the 10 most common issues with WordPress templates – definitely worth a look if you're thinking about switching!

I'll think a theme looks clean, beautiful and professional then I install it, have a look under the hood and realize that it has fatal flaws.
This really makes me wonder how many people are slaving away on their websites and blogs all the while their site is dying a slow death because of a WordPress Theme that they think is fine.

Brno comin' up

It's been a while since Sacha Baron Cohen shocked the world as Kastachstan reporter Borat. In his new movie he portrays a gay Austrian fashion journalist – I'm so looking forward to see this film – starting on 10th of July. The trailer is *very* promising:

Pic of the week

Man's Best Friend is the title of zedzap's bw-shot – very nice pic, no HDR this time :mrgreen:

hundewoche

Video of the Week

This movie has got it all: action, car stunts, daring love scenes… unlike the director of the latest Bond movie, Asim Varol did a great job:

And that's it – see you again next week! Thanks for you whuffies and never forget: comments and feedback make blog authors happy :mrgreen:

Input for weekly round-upGot any news you'd like to read about in my weekly round-up of current blogosphere events?
Don't hesitate to contact me! Of course I'll include a backlink to your original story.

So don't hesitate – just click here for the contact form and give me an update on your issues: Give me input!.

WordPress 2.8: A solo for Chet Baker

Yesterday the WordPress Team released the official roadmap version 2.8, named after Jazz musician Chet Baker. Thanks to the update engine most webmasters should be able to do the update via CMS – but of course it's always a good idea to start with a complete Backups. The Highlights of the new version are the improved widget- and template-interfaces, plus there's syntax highlighting for editing templates via the backend.

All the improvements come in very handy and render a couple of plugins workless – no more need for Ozh' Better Plugin page (there is a new list view for all plugins which require an update), and there's no more need for the duplicate widgets plugin: finally, all widgets can be used in multiple sidebars out-of-the box. The team also fixed more than 700 bugs, so updating is highly recommend. There's more details on the official WordPress Blog. This video demonstrates the new features:

PS: Since BarCamp Vienna is starting tomorrow and I'm going to be real busy during the weekend, I decided to run the update-marathon today. No major troubles – great work, dear WordPress team!

A thankful blogger.

Facebook kicks st00pid numbers, allows unique names

But if you actually want to secure your unique name, you gotta be quick, because:

Starting at 12:01 a.m. EDT on Saturday, June 13, you'll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username/. You'll also see a notice on your home page with instructions for obtaining your username at that time.

That's what the official blog says – and what's even more important: once you chose your unique username, it's here to stay – no change of mind later on. And it's first come, first serve – so be quick! Read more

Weekly Blogistan Round-Up no. 23/2009

This weekly round-up comes with a built-in 24 hours of delay, as the author was extremely busy during the last weekend launching the Austrian Internet Council [site in German]. This was an amazing proof of the power of social media: within the short time span of 5 days we our project was the cover story on ORF FutureZone, Austria's biggest Tech News site. Crowdsourcing is great, but it can be quite time-consuming, especially when there's a lot of interest and involvement. So, without any further ado, let's jump right into this week's hot social media topics!

Ignore everybody!

breas! Hugh Macleod of Gapingvoid published his first book titled Ignore Everybody: And 39 Other Keys to Creativity. Just ordered my copy – I'm looking forward to some inspiring quotes and cartoons:

The first rule of business, is never sell something you love. Otherwise you may as well be selling your children.

The Real Pip-Boy Deal

The Pip Boy saved me various time – while I was strolling through the post-nuclear wastelands of Fallout 3. But the nifty little arm-computer might soon enter real life: Engadget shows pictures of an impressive flexible OLED-Display:

The 4-inch organic electroluminescent display sports up to 1.67 million colors, QVGA (320 x 240) 100ppi resolution, and can be bent to a curvature radius of about 2 inches. Hopefully, this doesn't become a must-have fashion accessory any time soon: while it's perfectly appropriate attire for post-apocalyptic wastelands, we don't know how well it'll fly at the sorts of high society social events we normally frequent.

Seesmic Desktop: no Air required

TechCrunch interviewed Seismic founder Loic LeMeur – and the most charming Leena Rao managed to make the man talk:

According to Le Meur, Seesmic will soon be offering a browser based client. This offering is actually appealing, considering that Adobes AIR platform has some strange UI bugs and quirks and tends to use a good amount of resources on computers. And Seesmic will also launch an iPhone app, which is currently under wraps along with the web-based product.

Jeremy's own Affiliate-Network

Jeremy Shoemaker has been writing about affiliate marketing for quite some time; but recently he launched his own affiliate-network and published a post about his experiences. I'm really curious about his plans:

Sure I hear you your thinking “Why the hell would you pay people to sign up for a free course?” It's a great question and I think when the dust settles around the shoemoneyx.com program I will write all about it, why I did what, and what exact effect it had. I do have a method to my madness but it's not as many have guessed. We will see if it works but that is for another post

Twitter is becoming infrastructure

Regular Geek posted an interview view on twitter – his main point: Twitter is shifting from an online service to a basic infrastructure upon which early adopters are constructing an eco-system:

So, why is marketing and economy so important to Twitter becoming infrastructure? Without an economy building on top of Twitter data and functionality, Twitter would just be a toy. With people researching the data that is generated from Twitter, it becomes much more important. In order to monetize the system, they can sell the data, but monetization becomes much easier when you become ubiquitous.

Can't argue with that – with all the various mash-ups and the growing interest in real-time search, it seems that Twitter is here to stay. At least for now.

Bing beats Yahoo

Microsoft's new search engine hat a great start: TechCrunch reports that Bing overtook Yahoo – now the question is: will this trend last or will the wearer of the ancient headband #2 leap for a comeback?

The companys analysis for Thursday finds that in the U.S. Bing overtook Yahoo to take second place on 16.28%, with Yahoo Search currently at 10.22%. For the sake of comparison: Googles U.S. market share is pegged at 71.47%, and its worldwide share at a whopping 87.62% (vs. 5.62% for Bing and 5.13% for Yahoo).

Content ain't king

“The idea that ‘content is king' in blogging is total bullshit” says Viral Garden:

Every day I read hundreds of blog posts. And every day, I see dozens of truly GREAT posts that get no comments. Every day I see dozens of pretty good posts that get dozens of comments and have vibrant conversations.
The difference? Most of the bloggers that write those pretty good posts are also pretty good about leaving their blog and interacting with people on OTHER sites. They comment on their reader's blogs. They tweet their links on Twitter. They are ACTIVELY social with social media.

Interesting thesis… I'd say that both factors come into play. Social media spamming will just piss people off unless you got some stories that are actually worth watching your moves.

Pic of the week

I admit: I just couldn't decide between these two beautiful shots. A direct path was taken by eyesplash Mikul, it's a free-handed shot. The seconded picture portrays a female lying wolf in the zoo of Zrich and was taken by Tambako the Jaguar:

picweekbird

picweekwolf

Video of the week

Boats are only people – pretty unreliable ones, to be exact. These love boat passenger are in for a wet treat – feel the pain of these great sailors:

This is the end – of this week's round-up. Thanks for stopping by and offering me some of your Whuffies. Let's do it like this: I'll keep posting and you'll keep coming back and drop a dime from time to time :mrgreen:

Input for weekly round-upGot any news you'd like to read about in my weekly round-up of current blogosphere events?
Don't hesitate to contact me! Of course I'll include a backlink to your original story.

So don't hesitate – just click here for the contact form and give me an update on your issues: Give me input!.

Weekly Blogistan Round-Up no. 23/2009

Step in, ladies and gentlemen – welcome to the weekly Blogistan-round-up! It's my duty to entertain you (and sometimes maybe even piss you off), but who cares – it's all in the blog, st00pid! From Google Wave to the sluttiest brides in 2008, the blogosphere is here to cover your every information need.

Google announces Wave

The buzz is on – Google has announced the release of their newest project called “Wave” later this year. The stakes are high, as Wave claims to redefine the way we communicate and collaborate on the web. E-Mail, contacts social networks – Wave will tear down the boundaries between documents and dialogue:

A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.

Google posted a couple of screenshots, future beta testers can sign up here. This in-depth presentation from Google I/O waters my mouth; and btw: Wave will be completely Open Source.

[youtube]http://www.youtube.com/watch?v=v_UyVmITiYQ[/youtube]

So much for Twitter's trending topics

“But all good things, they say, never last”, sang prince. And now TechCrunch is saying the same about Twitter's trending topics:

Up until recently, Twitters trending topics – which are prominently displayed on their Search homepage and now also in the sidebar when youre using the Twitter website – were an awesome way to get a feel of what was buzzing on the Web, in a way that virtually no other web service was able to do.

+

But then came the pirates and Michael is really pissed!

Today, when you look at Twitters trending topics, youll notice that the large majority of trends are memes started by a single user or a group of users, with the main goal offering entertainment rather than spreading information. Thats all fine and dandy – no harm in having fun – and I realize well that Twitters trending topics are not necessarily required to be giving you and me an overview of stuff that really matters, but I cant help but think its a pity that that list is starting to turn into the top 10 of chain letters people used to circulate through e-mail messages in the late nineties.

Oh dear gosh, I wish more people would recognize that manipulating social media platforms is so much more fun than obeying their “laws”…

The real name problem

Many native Indians have names like “Robin kills the Enemy”. Their name is in their passport, the same applies to people with exotic names like Lisa Strawberry. But if your name sounds like made up (but actually isn't), you might have trouble keeping your Facebook account. An article on Spiegel Online [in German] reports that a couple of users got deleted without any previous notice. Facebook's policy requires you to use your real name, and with the ongoing success of the platform a lot of users are running multiple fake profiles with strange names. Removing these might be a good idea for FB in terms of scalability and reliability, but the collateral damage has become so big that the group Facebook: don't discriminate against Native surnames!!! already has more than 4.000 members, among them the likes of Linnie Birdchief, Carl Fourstar jr. and Sandy White Hawk. Facebook speaks person Barry Schmidt admitted mistakes, and the said accounts have been reactived, but the waiting period is quite long as only 850 people are on the payroll of the world's largest social network.

Russian investors buy a share of Facebook

New York Times reports that Russian internet investment company Digital Sky Technologies acquired 1.96% of Facebook for the sum of $200 million:

Digital Sky won because its founders Yuri Milner and Gregory Finger have strong experience running Internet properties in Eastern Europe and Russia, and “a deep, advanced understanding” of social networking technology, Zuckerberg said.

We all know that FB is burning money at an amazing rate, but Zuckerberg still plays it cool – after all, he is running the largest social network in the world. Yet still numbers have gone down: when Microsoft purchased 1.6% in 2007 they had to pay $240 million – during the last two years, the overall value of the platform has decreased from $15 to $10 billion despite the growth in user accounts.

Happy B-Day, Mr. Shoemoney!

Jeremy Shoemaker turned 35 this week – congrats, man! I love your blog and there you're the person who taught me the most valuable lessons about online marketing and blogging – thx for your excellent posts and keep up the great work! You definitely got a fan in Vienna :mrgreen:

This week's href=”http://www.shoemoney.com/2009/05/29/friendshirtme-free-shirt-friday/”>T-Shirt of the week is also definitely worth a look: it was printed by Friendshirt.me. And the comments say it all… when I saw this app I instantly had to order mine!

What is a Micro-Scobble?

Robert Scobble is a tech evangelist and twitter legend. Disqus blog published and interesting interview with man responsible for the tweet-frequency-unit “Micro-Scobble”:

I grew up in silicon valley, I had no choice. My Dad was an engineer and I grew up in Cupertino about a mile from Apple Computers. I had an Apple Computer in 1977, in my junior high I was in the first computer club , and I got a tour of Apple when they were one little building. So yeah, Ive always been around tech.

My bride is not a slut. She just looks like one.

Judith sent me this great article – thx! Take a look at the Top 5 Sluttiest Wedding Dresses Spotted In 2009! Even though is nearly breaks my heart that Miss Carey is no longer single, I have to admit that with this elaborate sense of taste she'd get a job in any brothel in the whole world:

The Mariah Carrey slutty wedding dress certainly doesn't leave anything to the imagination. Fully equipped with garter belt, stockings, and a main fashion piece better off worn under the dress or on the wedding night, this dress starts us off with its moderately tame slutty fashion.

Video of the week

This one goes out to the Open Source Community – I usually don't publish ads as the video of the week, but in this case Redhead has done a fantastic job – and with over 3 minutes, in these short-clip times this is almost an online feature movie. Congrats to Peter Novak on this fantastic job!

Pic of the week

New to my weekly round-up: starting this week, I will publish a “pic of the week” – no special topics whatsoever. Since I started digi-SLR myself my appreciation for those perfect shots has grown immensely. Choosing the proper pic wasn't easy at all, but this Manasquan Reservoir by Joisey Showaa is one fantastic shot:

manasquan

And that's about it for this week – thx for visiting my blog, see you again next week!

Input for weekly round-upGot any news you'd like to read about in my weekly round-up of current blogosphere events?
Don't hesitate to contact me! Of course I'll include a backlink to your original story.

So don't hesitate – just click here for the contact form and give me an update on your issues: Give me input!.

Ride the virtual Volkswagen!

When I played my first computer games, screens were generally mono-chromatic. Looking at the small pixel-heaps which were supposed to look like cars (one needed a whole lot of imagination back then!) for too long made one's head ache, but despite all the limitations, virtual racing was definitely fun. Back then I wouldn't have imagined in my wildest dreams that current F1-simulations are looking more and more like the real thing – and by now even online technologies are offering an nice simulation experience, which VW embraces to fuel up the buzz for the launch of the new Golf GTI.

volkswagen

Read more

Weekly Blogistan Round-Up no. 21/2009

This weekly round-up comes with a free day of delay, as I was pretty business last night taking pictures of the sunset from Braunsberg. Riding my bike home I had to be very careful since a nightly meeting of a rabbit and a motorcycle is usually a very unpleasant experience for both sides. I haven't digi developped all pics yet, but this one turned out quite nicely:

braunsberg-sunset

So back to blogging business – what a week! We now finally know that there actually *are* differences when it comes to the two sexes using social media. Read more