Xsara, Diaries of a SEO Dog #9
Lately, Xsara has become quite fascinated with all the realtime podcasting buzz. “I've spent enough time as a listener, time to get my own show,” she told me recently:
Lately, Xsara has become quite fascinated with all the realtime podcasting buzz. “I've spent enough time as a listener, time to get my own show,” she told me recently:
In times of financial crisis, good advice is even more expensive than usual. Many dogs are frightened to lose all their fortune. Instead of just watching bones go down the drain, Xsara decides to take her fate into her own paws.
Yup, there was a pagerank update this weekend which showed a couple of very interesting tendencies: Google is putting even more focus on the update cycles of a given page, gets stricter with domain pagerank but gives away a lot more juice for deeplinks. Incoming links are of course still the most important factor, but sadly Xsara has been relying too much on good reputation…
This week Xsara is making an important experience the hard way: even in the world of SEO dog enterprises, human ressource planning turns out to be a crucial factor in business success!
Yup, it's true. Of course a lot of my friends asked me, why I'm leaving such a great opportunity behind: Big G gives me everything I need free of charge. Unfortunately, I do not work at the headquarters, I'm just a simple member of the data collection department, and I'm working from home.
And that's where all the trouble began: I was working part-time, and I did a lot of projects besides my Google job. And when the money started rolling in, the trouble began: soon I found out, that G is a pretty greedy employer. They're generous with the freebies and all that, but in return they ask a lot back. I know I run just a tiny business compared to this multi-national corporation, but I still feel very uncomfortoble about giving them insight into every single one of my projects. There are a couple of sites I run for my customers, and there are even more domains which I run for my own purposes, which are quite diversified but all end up in the idea of bringing some cash home. My business techniques proved quite succesfull so far, and I'm not willing to lose income streams by offering Google full insight into what I use as an alternative for Adwords, to name just one example.
Neither am I too happy about the idea of sharing all my linkbuilding techniques with Google or even all my customer data – this would even conflict with my standard NDA by the way. So there's only one happy end to this relation.
I'm leaving. We spent some fun times together, now it's time to move on: no more Google Analytics on datadirt.
If you considering doing the same, you should definitely take a look at John Andrews great posting on this topic!
Image Credits: K
Every SEO knows that from time to time you gotta spice things a up a little bit. Xsara is no exception… especially since she has discovered the full marketing potential of DogBook: “I especially dig the apps that make me receive bones on a daily basis”, she says. “I never seem to be able to digg the ones I hid in the ground the day before!”
Who let the dogs out? It's happening again! Google, the old dog catcher, doesn't like sold links at all, so Xsara has to cover her trails. But there's something she might have overlooked…
The contract about her 24/7 online-life has been signed long ago – with a loud “wuff”. But now Xsara gets to know what it really means to spend every hour observed by the public, while paparazzi follow her every footstep – and she loves it.
Gina Lisa was a contestant in the hugely succesful tv-series “Germany's next top model”. Even though she had to leave the show after the first rounds, she won a lot of fans during that period. Gina Lisa is blond, has pretty impressive eyes and a lot of people – especially women – claim that she looks the tyical porn star. Her favourable sexy looks and clothes were not quite contradicting this judgement.
When Germany's biggest newspaper, the Bildzeitung, published an article about an online clip that supposedly showed Gina Lisa indulging into various kinds of lovemaking with an ex boyfriend, a huge amount of users eager to see their favorite topmodel undressed started to search for the video online: et voil
Back in the days the pagerank algorithm was the greatest invention of all SERP times, and Xsara has learned the importance of organic link growth very fast. And since other SEO dogs know this as well, she now wants to increase commenting activity on here blog via the use of a dofollow-plugin. And she strives to be number one for the query “nofollow dog blog”… but there's a long and winding road in front of her!
Naturally, dogs prefer to do things doggy-style. Like Xsara, who recently found out about the advantages of Google knol. Ever since, I can't seem to interest her in social bookmarking any more…
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