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Concerned about your Facebook privacy?

Back in the 90ies, more than a dozen search engines fought for the user's attention. A couple of years later (almost) only Google was left. Do we face a similar development in the field of social networking? Taking a look at the latest Facebook figures, I'm inclined to answer this question with yes. Yet their ever-growing social graphs make more and more users nervous, and even though Facebook in my opinion is doing a good job giving the user control over his content, Reclaimprivacy.org might come in handy. Read more

Synchronizing online marketing efforts

Traditional companies often have a hard time dealing with social media marketing – for many reasons. One of them lies in the difficulty of properly “synchronizing” their various online marketing activities. The following anecdote shows that in some cases public relations and marketing heavily disagree when it comes to chosing the right business partners.

Act 1: An online retailer is planning a PR event. The PR woman contacts me to tell me that this event is very interesting for my readers and that I should consider publishing a preview post. Happens all the time – but amazingly enough, in this case she was right.

Act 2 / different stage, same play: A couple of weeks before I had applied as an affiliate with the same company – they were listed with a large international network, the application itself just requires two clicks. Just a few minutes after the e-mail about the PR event (which was related to their product portfolio) and a couple of weeks after my application I received the following (text-module based) notification:

Your application for the partner program ‘XXXXXXX” with your URL-account ‘datenschmutz blog' unfortunately was denied.

Possible reasons:
* Your site does not meet the merchant's content requirements
* Your site is in an unfinished state or is not working properly

Indeed… the second argument is very true: my blog will never be finished, it's an ongoing project :mrgreen: I'm fully aware of the fact that two different people are responsible for these two fields – yet successfully “synchronizing” a company's online activity range is one of the main web 2.0 marketing challenges. This has a lot do with internal knowledge management and communication structures, and these factors have played a vital role long before social media existed – but there is one huge difference: social media points out short-comings in this area most effectively.

I know this may come as a bit of the shock: but the marketing, the advertising, the PR, the IT and all the other departments must start talking to each other and focus on a common strategy. Great remuneration awaits: it's called authenticity.

Weekly Blogistan Round-Up no. 26/2009

“Welcome to the world of tomorrow!” No, that's not right. Let me try again: “Welcome to the world of the last seven days!” That sounds better! There's a lot to show-and-tell, so without any further ado, let's jump straight into last week's social media news.

The Future of Facebook

There's been a lot of talk about Facebook's future last week. Regular Geek views the new multiQuery API plus the profile search as two important steps in opening the walled garden:

There is a very strong feeling from developers that a closed system like Facebook cannot succeed. While I tend to agree that a completely closed system will have difficulties, Facebook has slowly opened up little by little to a decently open system. They still have some work to do before they become as open as Twitter, but the foundation has been started.

And Copyblogger, even goes a step further in explaining “How Facebook kills SEO”:

But the rise of Facebook creates a growing segment of the web thats completely invisible to search engines – most of which, Facebook blocks – and can be seen only by logged-in Facebook users. So as Facebook becomes ever larger, and keeps more users inside its walled garden, your web site will need to appear in Facebooks feeds and searches or you will miss out on an important source of web traffic.

ReadWriteWeb looks even further into the future. My guess is that scenario 4, “distributed social networking”, has a huge potential, and Google wave might give this a huge boost:

The next step after Facebook may be no social network in particular at all – it may be social networking as a protocol. A set of standards that let you message, share with and travel to any social network you choose. Suddenly all the social networks have to improve because they are competing on quality of service, over customers that have free will and are able to leave at any time.

From blogging to lifestreaming?

Blogging is dead – that's what they've been saying for a couple of years now. But is lifestreaming here to stay? Of course a social media feed is a welcome guest on many sidebars, and the time budgets are indeed shifting:

It seems as if blogging is becoming old hat, or at least evolving into something smaller, faster, and more portable. Im with Louis Gray, Im not going to give up my blog, instead, I think of it as the hub of content, and the rest of the information I aggregate (notice the Twitter bar up top and the Friendfeed integration below). To me, joining the conversation is certainly important, but it doesnt mean the hub (or corporate website) goes away.

19 Twitter apps compared

Mashable compares 19 twitter clients, from pro-dream-machine to keep-it-simple:

Now that Twitter is older than a toddler, you have a variety to choose from. From apps for groups, Mac and PC specific clients, and apps that let you do a whole lot more than tweet, you can use this guide to help you find the desktop client thats right for you.

And just in case you don't know what to do with these clients, take a look at his Mashable posting on twitter strategy..

The matrix tie-knot

I found Henry's video on Lifehacker – this one should make many Matrix fans quite happy:

If you're a very sharp-eyed fan of Matrix movie trilogy, you'll recognize the knot captured below as a rare specimen sported by “The Merovingian.” The knot itself didn't originate with the movie, and isn't rightfully named “The Merovingian Knot,” but the Ediety Knot. Still, it's nearly impossible to find any reference to it independent of the movie, so let's just keep the Wachowski-an etymology for now.

[youtube]http://www.youtube.com/watch?v=YA-n2xkYX6s[/youtube]

It took me a couple of tries and my knot is still not perfectly symmetric – but I must say: great video-tutorial!

The cost, the pay-off, the quickie

The Cost (and Payoff) of Investing in Social Media sure is an impressive title. So there's no need for actual arguments, especially when the introduction acts as a series of climaxes:

But is social media right for your business? Could it be a free substitute for a traditional (read: expensive) advertising plan? How much time should be spent in the care and feeding of all those profiles? The answers may surprise you.

It sure did not surprise me – actually, I'd have guessed that the answer would be “maybe”. But one thing I do know for sure: SM strategy (read: social media. don't read: Sado-Maso) is not a series of quickies and requires careful analysis and planning. So this is probably one of the dumbest quotes I've read in a while:

Time is money, but Weathers says it's all about how you manage it. “Previously wasted down time like sitting in taxis for 20 minutes or standing in a bank line for 10 minutes is now spent on my mobile phone, bouncing between Twitter and Facebook. It's getting easier and easier, and for branding an entrepreneur, I think it's golden.”

While writing the occasional tweet on your way to the airport or answering Facebook messages via Smartphone-client is a great time-killer for geeks, this is not what social media marketing is about.

btw: bad, bad entrepreneur.com! Using a javascript that dangles with the contents of the clipboard when copy-pasting is just… not a good thing.

Most WordPress Themes suck!

And it's Blair Williams who claims that – author of the mighty and highly acclaimed Pretty Links for WordPress. Now we all know that good looks are sometimes sufficient for a night of fun, but if you're thinking about a long-term relationship, there are plenty not-so-visible factor to be considered: in the case of a WordPress template comment formatting, landing pages and many more are among these. In his post, Blair outlines the 10 most common issues with WordPress templates – definitely worth a look if you're thinking about switching!

I'll think a theme looks clean, beautiful and professional then I install it, have a look under the hood and realize that it has fatal flaws.
This really makes me wonder how many people are slaving away on their websites and blogs all the while their site is dying a slow death because of a WordPress Theme that they think is fine.

Brno comin' up

It's been a while since Sacha Baron Cohen shocked the world as Kastachstan reporter Borat. In his new movie he portrays a gay Austrian fashion journalist – I'm so looking forward to see this film – starting on 10th of July. The trailer is *very* promising:

Pic of the week

Man's Best Friend is the title of zedzap's bw-shot – very nice pic, no HDR this time :mrgreen:

hundewoche

Video of the Week

This movie has got it all: action, car stunts, daring love scenes… unlike the director of the latest Bond movie, Asim Varol did a great job:

And that's it – see you again next week! Thanks for you whuffies and never forget: comments and feedback make blog authors happy :mrgreen:

Input for weekly round-upGot any news you'd like to read about in my weekly round-up of current blogosphere events?
Don't hesitate to contact me! Of course I'll include a backlink to your original story.

So don't hesitate – just click here for the contact form and give me an update on your issues: Give me input!.

Mr. Tweet: find those like-minded folks

mtbannerOf all twitter add-on services, Mr. Tweet has surprised me most during the last week. That basic aim of the service is to let you find folks in whose tweets you might be interested in. Since twitter is still growing so rapidly, topic-specific selection becomes more and more inevitable. Yet while I'm quite sure that in the long run the retweet-rate will act as twitter's “backlink factor”, Mr. Tweet introduces a well thought-through recommendation system.

Basically, Mr. Tweet is one of those services you have to trust enough to hand over your twitter account data – that's the one thing I don't quite like about it, yet still the surplus value is great. On each twitter users profile page a number of statistical data presents an overview of the type of twitter who's at work here: Updates per day, percentage of conversations, posted links plus additional notes (like “usually follows back”) give a better impression about the realness/spammyness of any account:

mrtweet

And there's more: the service regularly provides very interesting twitter tutorials as well as suggestions for new follows – and these work really well in comparison to what Twitter itself has to offer:

Twitter's suggestions for me include a grocery store, the microblog of an online shoe store CEO and a mommy blogger. On the other hand, Mr. Tweet has actually recommended people I have met or at least know professionally.

The founders of the company refer to their service as a personal networking agent, yet while this label sounds a bit exaggerated, some truly juicy candy is hidden inside the recommendation system: Mr. Tweet encourages its users to ask for recommendations by other users and to issue these to their own favorites users. Such recommendations are tweets which look like this:

#MrTweet I recommend @username because [insert reason here]

Not only do these messages raise awareness for ones account, their overall number is also used by Mr. Tweet's follower algorithm which determines the follow-suggestions. Besides, you get to know some nice bits and pieces about other tweepers – so in other words: please go to Mr. Tweet and recommend me! :mrgreen:

Since I really like the service and the idea, I'll recommend one of my favorite twitter friends each day for the next two weeks. Using Tweetlater, that's a breeze – even the scheduling option of the free version are great, but to harness the full power of pre-tweeting, I highly recommend the pro version, which enables you to schedule replies and direct messages.

Want some recommendation love? Since I'm a big fan of reciprocal network building, of course I'll gladly return to favor if you write a recommendation for me!

My German blog ranks #44 in Twingly’s charts

Twingly ChartsThis week, Swedish Start-up Company Twingly launched its very own top-blog lists in twelve different languages. Their blog search is delivering really good results, so it seems that the near future might look rather bleak for Technorati – and the best part is that my main blog datenschmutz ranks #44 in the German-language list!

The overall winner of the new rating is – what a surprise – Technorati. And this is what Michael, or in this case Robin, thinks about the new charts:

Twingly, the social blog search engine that prides itself in being completely spam-free, has launched BlogRank as a way to identify the 100 most important blogs in 12 different languages based on a proprietary ranking system. It

Weekly Blogistan Round-Up no. 45/2008

Last week, photo number 3.000.000.000 was uploaded to Flickr. Yes, they do indeed have a collection of 3 trillion pictures (probably including the private ones) by now. Unfortunately, there are no additional stats or data online. What FlickR needs is a Stats Fiend as Seth puts it.

O'Bama did it

70-something days: that's the remaining time span for George Bush as leader of most superlativious nation in the world. And experts warn that the hardest-disliked president ever might do everything to leave behind a right-wing mess. Indeed, if Georgie wants to damage civil rights, he's gotta do it fast – the New York times issued a warning. I was really amazed by the latest episode of South Park: these guys tend to react pretty quickly, but this was just hilarious: Barrack and McCain working together to stage the greatest heist ever – I just love this kind of weird humor.

Wanna marry rich? Get a LinkedIn Account

Since otherland is still in the making, the rich folks are dwell at LinkedIn's [via TechCrunch]:

Nearly 60% of users have incomes of $93,000 or more. Executives with an average income of $104,000 make up 28% of the 2,000 random users polled for the study. Another 30% are self-identified “consultants” with an average income of $93,000.

That still doesn't make the network mechanics less annoying – but successful entrepreneurs kind of seem to enjoy the pleasure of connection requests.

The SEOsphere week

Twitter is raising a couple of eyebrows: the everlasting fight against spammers taking over has entered the next round, as Twitter announced that there's an internal blacklist: if your account is on the list, nobody can follow you – and it even might get deleted at some point. That's not the way SEOs like it, but whatcha gonna do? The gold rush is over, the master of the walled garden is just doing his duty.

And that's pretty much it for this week. Btw: the one-day delay was caused by my trip to Graz in Styria where Elevate Festival took place. DJ Spooky, Danton Eeprom and gazillions of other DJs rocked the floors. And Professor Lorenz, head of programming of Austrias public (and state-financed) television dropped a legendary line during the opening discussion: “I don't care about this shit-internet”, he said, and indeed he clearly did not intend to make a joke, as he is pretty sure that TV is the most influential media. I'm kinda glad that mighty Moe makes it so easy for average Joe! Thanks for watching reading, c u next week.