“Welcome to the world of tomorrow!” No, that's not right. Let me try again: “Welcome to the world of the last seven days!” That sounds better! There's a lot to show-and-tell, so without any further ado, let's jump straight into last week's social media news.
The Future of Facebook
There's been a lot of talk about Facebook's future last week. Regular Geek views the new multiQuery API plus the profile search as two important steps in opening the walled garden:
There is a very strong feeling from developers that a closed system like Facebook cannot succeed. While I tend to agree that a completely closed system will have difficulties, Facebook has slowly opened up little by little to a decently open system. They still have some work to do before they become as open as Twitter, but the foundation has been started.
And Copyblogger, even goes a step further in explaining “How Facebook kills SEO”:
But the rise of Facebook creates a growing segment of the web that?s completely invisible to search engines – most of which, Facebook blocks – and can be seen only by logged-in Facebook users. So as Facebook becomes ever larger, and keeps more users inside its walled garden, your web site will need to appear in Facebook?s feeds and searches or you will miss out on an important source of web traffic.
ReadWriteWeb looks even further into the future. My guess is that scenario 4, “distributed social networking”, has a huge potential, and Google wave might give this a huge boost:
The next step after Facebook may be no social network in particular at all – it may be social networking as a protocol. A set of standards that let you message, share with and travel to any social network you choose. Suddenly all the social networks have to improve because they are competing on quality of service, over customers that have free will and are able to leave at any time.
From blogging to lifestreaming?
Blogging is dead – that's what they've been saying for a couple of years now. But is lifestreaming here to stay? Of course a social media feed is a welcome guest on many sidebars, and the time budgets are indeed shifting:
It seems as if blogging is becoming old hat, or at least evolving into something smaller, faster, and more portable. I?m with Louis Gray, I?m not going to give up my blog, instead, I think of it as the hub of content, and the rest of the information I aggregate (notice the Twitter bar up top and the Friendfeed integration below). To me, joining the conversation is certainly important, but it doesn?t mean the hub (or corporate website) goes away.
19 Twitter apps compared
Mashable compares 19 twitter clients, from pro-dream-machine to keep-it-simple:
Now that Twitter is older than a toddler, you have a variety to choose from. From apps for groups, Mac and PC specific clients, and apps that let you do a whole lot more than tweet, you can use this guide to help you find the desktop client that?s right for you.
And just in case you don't know what to do with these clients, take a look at his Mashable posting on twitter strategy..
The matrix tie-knot
I found Henry's video on Lifehacker – this one should make many Matrix fans quite happy:
If you're a very sharp-eyed fan of Matrix movie trilogy, you'll recognize the knot captured below as a rare specimen sported by “The Merovingian.” The knot itself didn't originate with the movie, and isn't rightfully named “The Merovingian Knot,” but the Ediety Knot. Still, it's nearly impossible to find any reference to it independent of the movie, so let's just keep the Wachowski-an etymology for now.
[youtube]http://www.youtube.com/watch?v=YA-n2xkYX6s[/youtube]
It took me a couple of tries and my knot is still not perfectly symmetric – but I must say: great video-tutorial!
The cost, the pay-off, the quickie
The Cost (and Payoff) of Investing in Social Media sure is an impressive title. So there's no need for actual arguments, especially when the introduction acts as a series of climaxes:
But is social media right for your business? Could it be a free substitute for a traditional (read: expensive) advertising plan? How much time should be spent in the care and feeding of all those profiles? The answers may surprise you.
It sure did not surprise me – actually, I'd have guessed that the answer would be “maybe”. But one thing I do know for sure: SM strategy (read: social media. don't read: Sado-Maso) is not a series of quickies and requires careful analysis and planning. So this is probably one of the dumbest quotes I've read in a while:
Time is money, but Weathers says it's all about how you manage it. “Previously wasted down time like sitting in taxis for 20 minutes or standing in a bank line for 10 minutes is now spent on my mobile phone, bouncing between Twitter and Facebook. It's getting easier and easier, and for branding an entrepreneur, I think it's golden.”
While writing the occasional tweet on your way to the airport or answering Facebook messages via Smartphone-client is a great time-killer for geeks, this is not what social media marketing is about.
btw: bad, bad entrepreneur.com! Using a javascript that dangles with the contents of the clipboard when copy-pasting is just… not a good thing.
Most WordPress Themes suck!
And it's Blair Williams who claims that – author of the mighty and highly acclaimed Pretty Links for WordPress. Now we all know that good looks are sometimes sufficient for a night of fun, but if you're thinking about a long-term relationship, there are plenty not-so-visible factor to be considered: in the case of a WordPress template comment formatting, landing pages and many more are among these. In his post, Blair outlines the 10 most common issues with WordPress templates – definitely worth a look if you're thinking about switching!
I'll think a theme looks clean, beautiful and professional ? then I install it, have a look under the hood and realize that it has fatal flaws.
This really makes me wonder how many people are slaving away on their websites and blogs all the while their site is dying a slow death because of a WordPress Theme that they think is fine.
Br?no comin' up
It's been a while since Sacha Baron Cohen shocked the world as Kastachstan reporter Borat. In his new movie he portrays a gay Austrian fashion journalist – I'm so looking forward to see this film – starting on 10th of July. The trailer is *very* promising:
Pic of the week
Man's Best Friend is the title of zedzap's bw-shot – very nice pic, no HDR this time :mrgreen:
Video of the Week
This movie has got it all: action, car stunts, daring love scenes… unlike the director of the latest Bond movie, Asim Varol did a great job:
And that's it – see you again next week! Thanks for you whuffies and never forget: comments and feedback make blog authors happy :mrgreen:
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Of all twitter add-on services, Mr. Tweet has surprised me most during the last week. That basic aim of the service is to let you find folks in whose tweets you might be interested in. Since twitter is still growing so rapidly, topic-specific selection becomes more and more inevitable. Yet while I'm quite sure that in the long run the retweet-rate will act as twitter's “backlink factor”, Mr. Tweet introduces a well thought-through recommendation system.
This week, Swedish Start-up Company