I'm not talking to you, dear Mr. Creative Director. You make a good living and you do not hold any grudge against ads as such. But I'm addressing the common net surfer, the guy, who bravely updates his adblocker every other month and still gets bombarded with ever-mutating pop-ups, pop-unders and other intrusive inhabitants of various ad servers. But even he has learned that the “culture of free” requires somebody to pay the bill – not in cash, this is why researchers came up with the term The Attention Economy.
Twitter begs to differ though and promises users “ads they love” – now that sounds like a bit of a stretch, but actually, metadata-infos might do the trick. But until the company get's their own “AdTweets” up and running, you'll just love ad.ly. Read more