The last election parties have ended by now, the USA are looking forward to a new era of fairness and social improvement. Will the new president be able to live up to his promises in times of an economic crisis? Looks like Barrack Obama has got to deal with a difficult situation, as the crisis is now spreading from the finance sector to old economy and car manufacturers start facing serious troubles. Of course advertising budgets will be cut, which will eventually lead to more and more online-money being spent for performance based marketing. A rather bleak scenario for traditional advertiser, but definitely not the worst news for affiliates.
Going against Wikipedia: In Germany, left-wing politician Lutz Heilmann started a massive discussion among bloggers: the genius sued Wikipedia and had them remove the German article which contained among other biographical data on his history with the infamous Stasi. This is the perfect example of new media misunderstood: while Heilmann obviously tried to obfuscate facts, he provoked a flood of articles that give him a worse name than any Wikipedia page ever could have. The net is changing politics faster than anybody expected ten years ago…
Movement vs. Change: I love Seth Godins simple yet very illustrative examples of “the power of the net”. And I'm not a fan of Starbucks:
Simple example: the Starbucks in Larchmont, NY keeps their thermostat at 64 degrees. And the stores in Breckenridge, Colorado keep their doors wide open all winter. If you're raging mad about energy waste, you could say something. And nothing would happen. But if customers organized and ten people said something or a hundred people said something… boom, new rules. The system doesn't know what to do with a movement.
The ugliest thing of the week: it's a mixture between a car and motorcycle, and it combines the disadvantages of both concepts in perfection. I have no clue why Time Magazine has voted the Peravces Monotracer one of the best inventions of 2008. C'mon guys, you can't be serious – even the description sounds like a joke, but it's not:
You really need the mind of a Swiss engineer to come up with a vehicle that combines the lithe maneuverability of a motorcycle with the not-getting-rained-on-ability of a conventional automobile.
This week in Online Marketing: Google started rolling out a Digg-like feature where users can “like” or “dislike” search results. It seems they are currently running a few tests – I'm wondering if this social component will be used for the general index or for tailoring SERPs to the logged-in user's needs. And Twitter still is the new hot sh*t – even though the fail-whale returned today and SMS functionality is not avaible in most European countries, users still love their microblogging service #1. One of the reasons is the large number of mash-ups: the latest one even allows you to tweet from beyond: using twuffer.com, it's possbible to schedule tweets – so if you already know what you're going to do next week or next year, twuffer might be just for you. And if not you might still be able to use the service for marketing purposes
Video of the week
How do you visualize a car that doesn't even exist yet? Infinity has invested a great deal of time and money to build a flexible and impressive 3D surroundig – this video explains the whole idea:
So much for this week – I wish you great Sunday, see you soon.